The Unpublished David Ogilvy

The Unpublished David Ogilvy PDF
Author: David Ogilvy
Publisher: Profile Books
ISBN: 1847659454
Size: 31.64 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 208
View: 6806

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Book Description: First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

The Ends Game

The Ends Game PDF
Author: Marco Bertini
Publisher:
ISBN: 026204434X
Size: 51.76 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 168
View: 1505

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Book Description: "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--

Advertising Organizations And Publications

Advertising Organizations and Publications PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 0761912371
Size: 60.89 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 346
View: 7150

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Book Description: John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

Jq Journalism Quarterly

JQ  Journalism Quarterly PDF
Author:
Publisher:
ISBN:
Size: 68.40 MB
Format: PDF, ePub
Category : Journalism
Languages : en
Pages :
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Book Description: Includes section "Book reviews" and other bibliographical material.

The King Of Madison Avenue

The King of Madison Avenue PDF
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Size: 34.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 304
View: 6907

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Book Description: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Third World International

Third World International PDF
Author:
Publisher:
ISBN:
Size: 20.65 MB
Format: PDF, ePub
Category : Developing countries
Languages : en
Pages :
View: 6470

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Book Description:

Adweek

Adweek PDF
Author:
Publisher:
ISBN:
Size: 52.96 MB
Format: PDF
Category : Advertising
Languages : en
Pages :
View: 744

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Book Description:

Adweek S Marketing Week

Adweek s Marketing Week PDF
Author:
Publisher:
ISBN:
Size: 45.31 MB
Format: PDF
Category : Advertising
Languages : en
Pages :
View: 3729

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Book Description:

Forbes Greatest Business Stories Of All Time

Forbes Greatest Business Stories of All Time PDF
Author: Forbes Inc.
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 60.21 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 362
View: 4496

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Book Description: Tells the stories of twenty successful entrepreneurs, including Cyrus McCormick, John D. Rockefellar, J.P. Morgan, David Sarnoff, David Ogilvy, Ray Kroc, Sam Walton, and Bill Gates

The Reader S Digest

The Reader s Digest PDF
Author:
Publisher:
ISBN:
Size: 49.44 MB
Format: PDF, Docs
Category :
Languages : en
Pages :
View: 543

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Book Description: