How Many Trademarks Does It Take To Protect A Brand

How Many Trademarks Does it Take to Protect a Brand  PDF
Author: Mary Sullivan
Publisher:
ISBN:
Size: 41.20 MB
Format: PDF, ePub
Category : Brand name products
Languages : en
Pages : 29
View: 953

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Book Description:

Hey Whipple Squeeze This

Hey  Whipple  Squeeze This PDF
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1118237188
Size: 41.32 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 400
View: 2255

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Book Description: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Brand

Brand PDF
Author: Henrik Ibsen
Publisher:
ISBN:
Size: 49.42 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 288
View: 4713

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Book Description:

The Passenger Has Gone Digital And Mobile

The Passenger Has Gone Digital and Mobile PDF
Author: Professor Nawal K Taneja
Publisher: Ashgate Publishing, Ltd.
ISBN: 140948680X
Size: 37.40 MB
Format: PDF, Kindle
Category : Transportation
Languages : en
Pages : 268
View: 5466

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Book Description: Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

The Bulletin Of The American Iron And Steel Association

The Bulletin of the American Iron and Steel Association PDF
Author: American Iron and Steel Association
Publisher:
ISBN:
Size: 76.49 MB
Format: PDF
Category : Iron industry and trade
Languages : en
Pages :
View: 1728

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Book Description:

Engineering And Mining Journal

Engineering and Mining Journal PDF
Author:
Publisher:
ISBN:
Size: 39.11 MB
Format: PDF, Docs
Category : Engineering
Languages : en
Pages :
View: 3542

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Book Description:

Marketing Management

Marketing Management PDF
Author: Marvin A. Jolson
Publisher: MacMillan Publishing Company
ISBN:
Size: 62.90 MB
Format: PDF, ePub, Docs
Category : Marketing
Languages : en
Pages : 628
View: 3209

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Book Description:

It S A Branded World

It s a Branded World PDF
Author: Tom Sitati
Publisher: Lulu.com
ISBN: 0557093805
Size: 64.10 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 200
View: 7679

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Book Description: This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.

Ibm Software For E Business On Demand

IBM Software for E Business on Demand PDF
Author: Douglas W. Spencer
Publisher: Maximum Press
ISBN: 9781931644174
Size: 75.62 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 358
View: 4917

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Book Description: A guide to IBM's "e-business on demand" describes the five key IBM software families, IBM's software solutions for industries, software types needed for an on-demand business, and live product demonstrations on the enclosed CD-ROM.