The On Demand Brand

The On demand Brand PDF
Author: Rick Mathieson
Publisher: AMACOM/American Management Association
ISBN: 9780814415726
Size: 18.65 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : un
Pages : 282
View: 1607

Get Book



Book Description: Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention…before the audience hits the snooze button.

Hey Whipple Squeeze This

Hey  Whipple  Squeeze This PDF
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1118237188
Size: 74.57 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 400
View: 5267

Get Book



Book Description: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Innovations In Digital Branding And Content Marketing

Innovations in Digital Branding and Content Marketing PDF
Author: Das, Subhankar
Publisher: IGI Global
ISBN: 1799844218
Size: 37.40 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 311
View: 581

Get Book



Book Description: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Marketing Management

Marketing Management PDF
Author: Marvin A. Jolson
Publisher: MacMillan Publishing Company
ISBN:
Size: 10.82 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages : 628
View: 6110

Get Book



Book Description:

Marketing In The American Economy

Marketing in the American Economy PDF
Author: Roland Snow Vaile
Publisher:
ISBN:
Size: 33.20 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages : 737
View: 7197

Get Book



Book Description:

Michigan Business Studies

Michigan Business Studies PDF
Author: University of Michigan. Bureau of Business Research
Publisher:
ISBN:
Size: 37.83 MB
Format: PDF, Mobi
Category : Business
Languages : en
Pages :
View: 1733

Get Book



Book Description:

Brand Peony Manual

Brand Peony Manual PDF
Author: Brand Peony Farms
Publisher:
ISBN:
Size: 42.62 MB
Format: PDF, ePub, Mobi
Category : Bulbs (Plants)
Languages : en
Pages : 64
View: 6173

Get Book



Book Description:

The Elasticity Of Demand For Gasoline In The State Of Washington

The Elasticity of Demand for Gasoline in the State of Washington PDF
Author: Harry E. McAllister
Publisher:
ISBN:
Size: 53.24 MB
Format: PDF, ePub, Mobi
Category : Economics
Languages : en
Pages : 80
View: 5108

Get Book



Book Description:

Chemical Week

Chemical Week PDF
Author:
Publisher:
ISBN:
Size: 26.24 MB
Format: PDF, ePub, Docs
Category : Chemical industry
Languages : en
Pages :
View: 4041

Get Book



Book Description:

The Journal Of Commerce

The Journal of Commerce PDF
Author:
Publisher:
ISBN:
Size: 28.21 MB
Format: PDF, ePub, Mobi
Category : Commerce
Languages : en
Pages :
View: 619

Get Book



Book Description: