The Marketing Plan Handbook 6th Edition

The Marketing Plan Handbook  6th Edition PDF
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Size: 70.70 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages :
View: 3635

Get Book



Book Description: The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.

                                             PDF
Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Size: 72.77 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : ar
Pages : 348
View: 1319

Get Book



Book Description: التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Marketing Information Guide

Marketing Information Guide PDF
Author:
Publisher:
ISBN:
Size: 44.82 MB
Format: PDF, Mobi
Category : Marketing
Languages : en
Pages :
View: 4950

Get Book



Book Description:

A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic

A Guide to the Project Management Body of Knowledge  Pmbok Guide     Fifth Ed   Arabic  PDF
Author: Project Management Institute
Publisher: Project Management Institute
ISBN: 9781628250008
Size: 31.46 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 587
View: 1648

Get Book



Book Description: A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that eac

Forthcoming Books

Forthcoming Books PDF
Author: Rose Arny
Publisher:
ISBN:
Size: 38.85 MB
Format: PDF, Docs
Category : American literature
Languages : en
Pages :
View: 4669

Get Book



Book Description:

The Media Handbook

The Media Handbook PDF
Author: Helen Katz
Publisher: Routledge
ISBN: 1134974493
Size: 30.56 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 232
View: 3991

Get Book



Book Description: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

                      PDF
Author: ميشيلا مارزانو
Publisher:
ISBN: 9789953515946
Size: 23.62 MB
Format: PDF, Mobi
Category :
Languages : ar
Pages : 160
View: 4601

Get Book



Book Description:

Tourism Marketing And Management Handbook

Tourism Marketing and Management Handbook PDF
Author: Stephen F. Witt
Publisher:
ISBN:
Size: 49.17 MB
Format: PDF, Docs
Category : Tourism
Languages : en
Pages : 656
View: 4129

Get Book



Book Description:

The British Library General Catalogue Of Printed Books 1986 To 1987

The British Library General Catalogue of Printed Books  1986 to 1987 PDF
Author: British Library
Publisher:
ISBN: 9780862917432
Size: 11.51 MB
Format: PDF, Mobi
Category : English imprints
Languages : en
Pages : 435
View: 6650

Get Book



Book Description: