The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns PDF
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1461644127
Size: 79.71 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 224
View: 3867

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Book Description: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Advertising Campaign Design

Advertising Campaign Design PDF
Author: Robyn Blakeman
Publisher: Routledge
ISBN: 1317477685
Size: 68.36 MB
Format: PDF, ePub, Mobi
Category : Art
Languages : en
Pages : 247
View: 1942

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Book Description: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Street Smart Advertising

Street Smart Advertising PDF
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1442203366
Size: 49.92 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 250
View: 5619

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Book Description: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

Nontraditional Media In Marketing And Advertising

Nontraditional Media in Marketing and Advertising PDF
Author: Robyn Blakeman
Publisher: SAGE
ISBN: 1412997615
Size: 37.39 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 264
View: 6290

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Book Description: Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!

Strategic Uses Of Alternative Media Just The Essentials

Strategic Uses of Alternative Media  Just the Essentials PDF
Author: Robyn Blakemen
Publisher: Routledge
ISBN: 1317459326
Size: 73.54 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 192
View: 3449

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Book Description: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Integrated Marketing Communication

Integrated Marketing Communication PDF
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Size: 46.50 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 368
View: 7350

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Book Description: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

The Copywriter S Toolkit

The Copywriter s Toolkit PDF
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Size: 68.37 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 400
View: 4335

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Book Description: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

The Moving Picture World

The Moving Picture World PDF
Author:
Publisher:
ISBN:
Size: 27.70 MB
Format: PDF, Mobi
Category : Motion pictures
Languages : en
Pages :
View: 3644

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Book Description:

E

E PDF
Author:
Publisher:
ISBN:
Size: 73.44 MB
Format: PDF, ePub
Category : Ecology
Languages : en
Pages :
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Book Description:

Publishers Weekly

Publishers Weekly PDF
Author:
Publisher:
ISBN:
Size: 76.26 MB
Format: PDF
Category : American literature
Languages : en
Pages :
View: 5782

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Book Description: