Public Relations And Communication Management In Europe

Public Relations and Communication Management in Europe PDF
Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 3110197197
Size: 53.13 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 515
View: 4897

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Book Description: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

The Future Of Excellence In Public Relations And Communication Management

The Future of Excellence in Public Relations and Communication Management PDF
Author: Elizabeth L. Toth
Publisher: Routledge
ISBN: 1135250685
Size: 58.70 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 656
View: 5714

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Book Description: The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Public Relations Research

Public Relations Research PDF
Author: Ansgar Zerfaß
Publisher: Springer
ISBN: 9783531909189
Size: 37.24 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 449
View: 2534

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Book Description: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Public Relations And Communication Management

Public Relations and Communication Management PDF
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1136159258
Size: 26.58 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 430
View: 284

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Book Description: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations And Nation Building

Public Relations and Nation Building PDF
Author: Margalit Toledano
Publisher: Routledge
ISBN: 1136678832
Size: 67.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 200
View: 2608

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Book Description: All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.

Politische Kommunikation In Der Schweiz

Politische Kommunikation in der Schweiz PDF
Author: Patrick Donges
Publisher:
ISBN:
Size: 19.36 MB
Format: PDF, Mobi
Category : Communication in politics
Languages : de
Pages : 220
View: 7457

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Book Description:

Public Relations Society Culture

Public Relations  Society   Culture PDF
Author: Lee Edwards
Publisher: Routledge
ISBN: 1136834192
Size: 12.99 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 148
View: 2094

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Book Description: Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Power And Public Relations

Power and Public Relations PDF
Author: Jeffrey L. Courtright
Publisher: Hampton Press (NJ)
ISBN:
Size: 24.65 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 294
View: 3132

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Book Description: The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

Communications

Communications PDF
Author:
Publisher:
ISBN:
Size: 70.75 MB
Format: PDF, Kindle
Category : Communication
Languages : en
Pages :
View: 1219

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Book Description: