Molecular Marketing Market Leadership Creative Modeling

Molecular Marketing  Market Leadership Creative Modeling PDF
Author: Iveta Merlinova
Publisher: CINNAM
ISBN: 8890884215
Size: 41.67 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages :
View: 4166

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Book Description:

Plunkett S Advertising Branding Industry Almanac 2007

Plunkett s Advertising   Branding Industry Almanac 2007 PDF
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920814
Size: 17.20 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 544
View: 3022

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Book Description: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Marketing Genie German Language Edition Of Marketing Genius

Marketing Genie  German Language edition of Marketing Genius  PDF
Author: Peter Fisk
Publisher: Wiley-VCH
ISBN: 9783527502745
Size: 78.79 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 516
View: 3212

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Book Description: Marketing braucht mehr Genalität. Modernes Business braucht Marketing wie nie zuvor. Der britische Marketing Guru Peter Fisk zeigt in seinem inspirierenden kleinen Buch, wie Sie über Ihre täglichen Entscheidungen und Aktionen Marketinggenie in Ihr Geschäft bringen, um sich von der Masse abzuheben und erstklassige Ergebnisse zu erzielen. Er kombiniert die hohe Intelligenz und die radikale Kreativität, die benötigt wird, um heutige nicht-lineare Märkte zu verstehen und in ihnen zu überleben. Der einzige Weg, langfristigen Shareholder Value zu generieren, ist über nachhaltiges, profitables Wachstum. Die wissenschaftlichen Gaben eines Albert Einstein und die Kreativität eines Pablo Picasso müssen im Marketing zusammengeführt werden, um den Herausforderungen von Marketing, Branding und Innovationen erfolgreich zu begegnen und außergewöhnliche Wirkung am Markt zu erzielen. Anhand von Beispielen erfolgreicher Unternehmen wie Zara, IKEA, Alessi, Jet Blue, Google und Sony arbeitet der Autor Schwerpunkte, Prinzipien und besondere Merkmale eines modernen, bahnbrechenden Marketings heraus.

Dynamic Leadership Models For Global Business Enhancing Digitally Connected Environments

Dynamic Leadership Models for Global Business  Enhancing Digitally Connected Environments PDF
Author: Smith, Peter A. C.
Publisher: IGI Global
ISBN: 1466628375
Size: 73.32 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 353
View: 5193

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Book Description: As global business systems are becoming ever more complex and they continue to grow and expand, it is increasingly more difficult to stand out as an effective and efficient leader. Dynamic Leadership Models for Global Business: Enhancing Digitally Connected Environments describes various models on how to become an outstanding leader in today’s rapidly growing global business environments. This book seeks to provide positive instruction which illuminates a practical path to becoming a successful leader in such large and competitive markets. The approach is consistent with any existing leadership development program, or it may be undertaken as an individual initiative.

Drug And Biological Development

Drug and Biological Development PDF
Author: Ronald Evens
Publisher: Springer Science & Business Media
ISBN: 0387690948
Size: 34.68 MB
Format: PDF
Category : Medical
Languages : en
Pages : 383
View: 1939

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Book Description: This book offers a complete discussion of product development in the pharmaceutical and biotechnology industries from discovery, to product launch, through life cycle management. The book is organized for optimal usefulness in the education and training of health care professionals (MD, PharmD, PhD), at universities. The format is a set of figures, tables and lists, along with detailed narrative descriptions, including real-life examples, illustrations, controversies in industry, and references. The editors and authors of the book are industry and research experts in a variety of disciplines.

Popular Science

Popular Science PDF
Author:
Publisher:
ISBN:
Size: 57.63 MB
Format: PDF
Category :
Languages : en
Pages : 182
View: 6472

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Book Description: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

The Challenger Sale

The Challenger Sale PDF
Author: Matthew Dixon
Publisher: Redline Wirtschaft
ISBN: 3962671641
Size: 29.23 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 288
View: 2757

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Book Description: Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt The Challenger Sale, dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

New Scientist

New Scientist PDF
Author:
Publisher:
ISBN:
Size: 61.95 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 64
View: 6318

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Book Description: New Scientist magazine was launched in 1956 "for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences". The brand's mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.

Computerworld

Computerworld PDF
Author:
Publisher:
ISBN:
Size: 32.90 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 128
View: 6313

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Book Description: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Gamification For Tourism

Gamification for Tourism PDF
Author: Dr. Feifei Xu
Publisher: Channel View Publications
ISBN: 1845418247
Size: 16.45 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 312
View: 584

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Book Description: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.