Meet The People

Meet the People PDF
Author: David Bloomberg
Publisher: Howard Timmins
ISBN:
Size: 77.12 MB
Format: PDF, Mobi
Category : Cape Town (South Africa)
Languages : en
Pages : 127
View: 674

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Book Description:

Meet The People

Meet the People PDF
Author: James Frayne
Publisher: Harriman House Limited
ISBN: 0857193503
Size: 26.49 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 226
View: 2797

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Book Description: A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world. The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant. The challenges posed by the new power of the public mean corporate communications increasingly resembles political campaigning. In this world, as in politics, businesses must put the public first. They must engage the public in the fast-moving, emotional, two-way conversation that is taking place around them. Rather than seeking to be the only voice that defines them and the issues that matter to them, businesses have to be the most influential and credible voice amongst many. They must become experts in public persuasion. In 'Meet the People', communications consultant James Frayne explains what businesses can learn from political campaigns to help them deal with these new challenges. Drawing on interviews with some of the world's most respected political consultants and employing case studies of some of the most successful campaigns down the years, Frayne reveals how the best campaigns operate as they engage public audiences and shape the public's view, and shows how businesses can implement these techniques and strategies in their corporate communications. 'Meet the People' is required reading for modern businesses that want to know how to lead the public conversation that surrounds them and understand how effective political campaigns really work.

Meet The People

Meet the People PDF
Author: Arthur Bickerton
Publisher:
ISBN:
Size: 29.11 MB
Format: PDF
Category : Cabinet officers
Languages : en
Pages : 205
View: 912

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Book Description:

100 People Who Made History

100 People Who Made History PDF
Author: DK
Publisher: Dorling Kindersley Ltd
ISBN: 1409375838
Size: 64.57 MB
Format: PDF, ePub
Category : Juvenile Nonfiction
Languages : en
Pages : 128
View: 3744

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Book Description: Meet the people who helped shape the world we know today. 100 People Who Made History is no ordinary history book. Inventors and explorers rub shoulders with political leaders, sports stars, and entertainers. From Marco Polo to Marie Curie via Pele, this top 100 comes from all over the world, taking in all types of people. Packed with engaging graphics and plenty of unusual facts, each profile describes the major influences and tells true stories about the movers and shakers from our history. Take a seat and meet the people that have changed our world and discover how they did it.

Meet The People With Love

Meet the People with Love PDF
Author: Derren Brown
Publisher: Random House
ISBN: 1473561973
Size: 10.30 MB
Format: PDF, Docs
Category : Photography
Languages : en
Pages : 112
View: 4100

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Book Description: ____________ As well as being an incredible stage performer, a brilliant writer and a talented painter, Derren Brown is also a fantastic street photographer. Here, for the first time, is a selection of his work. As he writes of his passion: 'Street photography is a fitting refuge for those who look at life from a distance. It both sanctifies our remoteness (by offering the standpoint of the observer) and challenges it, insisting we approach with a spritely curiosity. It offers a safe route back into the world: the camera is an entry ticket to daunting social situations and extraordinary environments where we might otherwise feel entirely out of place. Suddenly we have a role: a reason to be present. And for those of us smitten by its appeal, it provides a means of fortifying and forgetting ourselves, while extending out into the world with a controlled compassion.'

Connecting People Creating Change

Connecting People Creating Change PDF
Author: Academy for Educational Development
Publisher:
ISBN:
Size: 15.27 MB
Format: PDF
Category :
Languages : en
Pages : 70
View: 6057

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Book Description:

Meet The People Tour

Meet the People Tour PDF
Author:
Publisher:
ISBN:
Size: 19.32 MB
Format: PDF, ePub
Category : Bendel State (Nigeria)
Languages : en
Pages : 64
View: 640

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Book Description:

We Are The Romans

We Are the Romans PDF
Author: David Long
Publisher: Welbeck Children's
ISBN: 9781783126057
Size: 12.68 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 64
View: 1814

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Book Description: An illustrated guide to the people of Ancient Rome.

Friends And Lovers

Friends and Lovers PDF
Author: Steve Bhaerman
Publisher: Writers Digest Books
ISBN: 9780898791617
Size: 33.69 MB
Format: PDF, Mobi
Category : Self-Help
Languages : en
Pages : 202
View: 5472

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Book Description:

The National Magazine

The National Magazine PDF
Author:
Publisher:
ISBN:
Size: 35.66 MB
Format: PDF, ePub, Mobi
Category : United States
Languages : en
Pages :
View: 6672

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Book Description: