Macro Marketing

Macro marketing PDF
Author: Charles C. Slater
Publisher:
ISBN:
Size: 30.10 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages : 630
View: 6973

Get Book



Book Description:

Macro Social Marketing Insights

Macro Social Marketing Insights PDF
Author: Ann-Marie Kennedy
Publisher: Routledge
ISBN: 0429839294
Size: 53.58 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 264
View: 1170

Get Book



Book Description: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Marketing Theory

Marketing Theory PDF
Author: Shelby D. Hunt
Publisher: M.E. Sharpe
ISBN: 0765628694
Size: 68.47 MB
Format: PDF
Category :
Languages : en
Pages :
View: 4264

Get Book



Book Description: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Macro Marketing Distributive Processes From A Sociatal Perspective

Macro Marketing  Distributive Processes from a Sociatal Perspective PDF
Author: University of Colorado (Boulder campus). Graduate School of Business Administration
Publisher:
ISBN:
Size: 55.61 MB
Format: PDF, ePub, Mobi
Category : Macro-marketing Seminar
Languages : en
Pages :
View: 1566

Get Book



Book Description:

Macromarketing A Canadian Perspective

Macromarketing  A Canadian Perspective PDF
Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112238
Size: 42.36 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages :
View: 1836

Get Book



Book Description:

Review Of Marketing 1981

Review of Marketing 1981 PDF
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Size: 23.89 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages :
View: 1649

Get Book



Book Description:

Emac Esomar Symposium On Micro And Macro Market Modelling Research On Prices Consumer Behavior And Forecasting Tutzing F R Germany 26th 28th October 1987

EMAC ESOMAR Symposium on Micro and Macro Market Modelling   Research on Prices  Consumer Behavior and Forecasting  Tutzing  F R  Germany  26th 28th October 1987 PDF
Author: European Marketing Academy
Publisher:
ISBN:
Size: 64.12 MB
Format: PDF, Docs
Category : Marketing research
Languages : en
Pages : 366
View: 1545

Get Book



Book Description:

Marketing Theory

Marketing Theory PDF
Author: Stephen Walter Brown
Publisher: John Wiley & Sons
ISBN:
Size: 39.54 MB
Format: PDF, ePub
Category : Marketing
Languages : en
Pages : 375
View: 3578

Get Book



Book Description: Colección de ensayos sobre teoría del marketing y el marketing general proponiéndose ideas revolucionarias en este campo y revisando y comentando otras anteriores.

Sustainable Enterprise

Sustainable Enterprise PDF
Author: Mark Peterson
Publisher: SAGE
ISBN: 1412998689
Size: 53.34 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 535
View: 5341

Get Book



Book Description: This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps” to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.