Customer Obsession How To Acquire Retain And Grow Customers In The New Age Of Relationship Marketing

Customer Obsession  How to Acquire  Retain  and Grow Customers in the New Age of Relationship Marketing PDF
Author: Abaete de Azevedo
Publisher: McGraw Hill Professional
ISBN: 0071641467
Size: 34.37 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 240
View: 4324

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Book Description: Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to: Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.

Choice

Choice PDF
Author:
Publisher:
ISBN:
Size: 46.73 MB
Format: PDF, ePub
Category : Academic libraries
Languages : en
Pages :
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Book Description:

Principles Of Marketing Eighth European Edition

Principles of Marketing  Eighth European Edition PDF
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292269618
Size: 45.69 MB
Format: PDF
Category :
Languages : en
Pages :
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Book Description:

Customer Equity

Customer Equity PDF
Author: Julian Villanueva
Publisher: Now Publishers Inc
ISBN: 1601980108
Size: 51.77 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 99
View: 5689

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Book Description: Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial performance, provide a customer focused approach for measuring firm value, and improve the productivity of CRM platforms by providing frameworks, tools and metrics. Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms. The authors review models that can increase customer equity by optimizing each of its drivers - customer acquisition, customer retention, and add-on selling. Customer Equity is important reading for marketing managers, marketing researchers, scholars and students.

Bulletin Of The Atomic Scientists

Bulletin of the Atomic Scientists PDF
Author:
Publisher:
ISBN:
Size: 59.31 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 48
View: 3322

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Book Description:

Superior Customer Value

Superior Customer Value PDF
Author: Art Weinstein
Publisher:
ISBN: 9780815380009
Size: 46.74 MB
Format: PDF, ePub, Mobi
Category : Consumer satisfaction
Languages : en
Pages : 206
View: 2509

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Book Description: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework - speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader's thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Principles Of Marketing For A Digital Age

Principles of Marketing for a Digital Age PDF
Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1526485370
Size: 19.43 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 496
View: 5608

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Book Description: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story.

             PDF
Author:
Publisher:
ISBN:
Size: 11.30 MB
Format: PDF, Kindle
Category : Advertising
Languages : ko
Pages :
View: 250

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Book Description:

Plugged In

Plugged in PDF
Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300218877
Size: 32.79 MB
Format: PDF, Docs
Category : Psychology
Languages : en
Pages : 328
View: 6890

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Book Description: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Entrepreneurship

Entrepreneurship PDF
Author: Ladislav Mura
Publisher: BoD – Books on Demand
ISBN: 9535137603
Size: 10.43 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 472
View: 5302

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Book Description: In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an insight into the selection of the best scientific contributions that have been reviewed and ready for debate. Our piece of work, Entrepreneurship: Development Tendencies and Empirical Approach, has interdisciplinary features. This work by authors from different countries - Finland, Germany, Czech Republic, Slovakia, Italy, Spain, Turkey and Malaysia - is dedicated to readers providing up-to-date research data and background for further research as well as implementation techniques in business practice.