Pro Sharepoint 2013 Branding And Responsive Web Development

Pro SharePoint 2013 Branding and Responsive Web Development PDF
Author: Oscar Medina
Publisher: Apress
ISBN: 1430250283
Size: 49.44 MB
Format: PDF, Docs
Category : Computers
Languages : en
Pages : 541
View: 2661

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Book Description: Pro SharePoint 2013 Branding and Responsive Web Development is the definitive reference on the technologies, tools, and techniques needed for building responsive websites and applications with SharePoint 2013. The book focuses on solutions that provide the best browser experience for the myriad of devices, browsers, and screen orientations and resolutions. Web technology has changed considerably in the past few years. Microsoft has embraced the new generation of open standards represented by HTML5 and JavaScript, and these changes are represented in a fundamental shift in how SharePoint 2013 supports web content management and publishing. Authors Eric Overfield, Oscar Medina, Kanwal Khipple, and Rita Zhang join forces to dive into the new features and capabilities provided by SharePoint 2013 and combine them with the latest techniques in responsive web design and development to demonstrate how to build modern and progressive websites and applications. Pro SharePoint 2013 Branding and Responsive Web Development covers the following technologies: SharePoint 2013 Server Edition Office 365 SharePoint Online Expression Blend 2013 Napa Tools for Office and SharePoint Development Visual Studio 2012 HTML5 and CSS3 JavaScript, JQuery, JQuery UI, Modernizr, and the Bootstrap Framework SharePoint 2013 Client Object Model What you’ll learnThrough the context of building a complete website on SharePoint 2013 from start to finish, readers will learn how to combine SharePoint 2013 web content management features and capabilities with modern web design and development skills. The key topics to be covered include: Design Manager – this new feature allows web designers and developers to build SharePoint branding templates using standard HTML and CSS and convert the templates to SharePoint master pages. This opens up branding to a wider audience of designers who struggled with having to understand the complexity of SharePoint and ASP.NET master pages. Client Object Model – this feature is based on web service technologies for interacting with server-side data from client-side. This feature has been extended significantly to support the new SharePoint application model, which heavily emphasizes client-side development. This book will provide full coverage of utilizing these updated web service technologies and how they can be used to build interactive websites. Device Channels – similar to the capabilities provided by HTML5 media queries, the new channels capability allows SharePoint to detect client devices and browsers to load the appropriate master page to provide a unique browser experience. Variations and Translation Services – SharePoint 2013 continues to improve features and capabilities for building multi-lingual sites including new support for integration with professional translation service providers, or automated translation web services. Term Set Navigation and SEO Improvements – SharePoint 2013 now provides native support for Search Engine Optimization requirements such as page meta fields, as well as a completely new approach to site navigation and human friendly URLs through the use of Managed Metadata navigation. Who this book is for Pro SharePoint 2013 Branding and Responsive Web Development is designed for web designers and developers who have existing knowledge of basic website design and development, including HTML, CSS, and JavaScript. This book builds upon that foundational knowledge to walk the reader through a complete project lifecycle for building a responsive website on SharePoint 2013. Table of Contents What’s New in SharePoint 2013 Web Content Management Responsive Web Design and Development with HTML5 Gather Requirements and Wire frame for the Site Building a SharePoint HTML Master Page Using Device Channels to customize ClientUX Design Site Structure and Navigation with Managed Metadata Publish Cross-Site Content with Catalogs Design and Develop Page Layouts and Content Types Integrate Search-Driven Content Build Rich Interactive Forms Upload Documents and Files Integrate Location-Based Features Integrating Feeds and Social Media Supporting Multilingual Sites Appendix A: Setting up your Design and Development Environment

Branded Content

Branded Content PDF
Author: Jonathan Hardy
Publisher: Routledge
ISBN: 1317278887
Size: 22.94 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 292
View: 423

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Book Description: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Business Intelligence And Modelling

Business Intelligence and Modelling PDF
Author: Damianos P. Sakas
Publisher: Springer Nature
ISBN: 3030570657
Size: 16.28 MB
Format: PDF, ePub
Category :
Languages : en
Pages :
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Book Description:

Trademarks Brands And Competitiveness

Trademarks  Brands  and Competitiveness PDF
Author: Teresa da Silva Lopes
Publisher: Routledge
ISBN: 1135177325
Size: 75.10 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 270
View: 7434

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Book Description: This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

Display Advertising

Display Advertising PDF
Author: David Booth
Publisher: John Wiley & Sons
ISBN: 1118240294
Size: 31.33 MB
Format: PDF
Category : Computers
Languages : en
Pages : 528
View: 2776

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Book Description: A complete guide to developing, implementing, monitoring, andoptimizing an online display ad campaign The display business is online advertising's fastest growingfield. Google and others are starting to provide easy tools toenable small- and medium-sized businesses to take advantage of thisopportunity. This guide provides marketers, consultants, andsmall-business owners with the knowledge and skills to create andoptimize a display advertising campaign. It covers concepts,trends, and best practices, and presents a day-to-day plan fordeveloping, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-onguide helps marketing professionals and small-business owners gainthe skills to create and manage their own campaigns Provides an overview of display advertising concepts, includingtypes, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals andplanning resources, contextual and placement targeting, and keyworduse Covers campaign launch and measurement, ad creation, socialmedia advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote abusiness successfully with effective online display adcampaigns.

Design Evolution

Design Evolution PDF
Author: Tim Samara
Publisher: Rockport Publishers
ISBN: 161673647X
Size: 21.50 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 272
View: 293

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Book Description: Presents diverse, international, in-depth case studies. While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerÆs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.

Digital Advertising

Digital Advertising PDF
Author: Shelly Rodgers
Publisher: Routledge
ISBN: 1317225457
Size: 27.49 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 466
View: 3029

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Book Description: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Branded Spaces

Branded Spaces PDF
Author: Stephan Sonnenburg
Publisher: Springer Science & Business Media
ISBN: 3658015616
Size: 21.40 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 278
View: 5686

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Book Description: Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Brand Premium

Brand Premium PDF
Author: Nigel Hollis
Publisher: Palgrave Macmillan
ISBN: 1137510404
Size: 34.24 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 240
View: 6896

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Book Description: Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Advertising By Design

Advertising by Design PDF
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691516
Size: 26.78 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 288
View: 3379

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Book Description: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

Australian Pentecostal And Charismatic Movements

Australian Pentecostal and Charismatic Movements PDF
Author:
Publisher: BRILL
ISBN: 9004425799
Size: 38.86 MB
Format: PDF, Kindle
Category : Religion
Languages : en
Pages : 320
View: 6870

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Book Description: In Australian Pentecostal and Charismatic Movements: Arguments from the Margins Rocha, Hutchinson and Openshaw argue that Australia has made and still makes important contributions to the ways in which Pentecostal and Charismatic Christianities have developed worldwide.

The Psychology Of Advertising

The Psychology of Advertising PDF
Author: Bob M. Fennis
Publisher: Psychology Press
ISBN: 1317398947
Size: 39.42 MB
Format: PDF, ePub, Docs
Category : Psychology
Languages : en
Pages : 438
View: 5790

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Book Description: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Branded Customer Service

Branded Customer Service PDF
Author: Janelle Barlow
Publisher: Berrett-Koehler Publishers
ISBN: 9781576758861
Size: 45.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 264
View: 598

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Book Description: The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.

Doing Style

Doing Style PDF
Author: Constantine V. Nakassis
Publisher: University of Chicago Press
ISBN: 022632799X
Size: 46.59 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 352
View: 3731

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Book Description: In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity. As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distant—a paradox that results in youth’s profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis explores the entanglements between youth peer groups and the sites where such stylish media objects are produced, arguing that these entanglements deeply condition the production and circulation of the media objects themselves. The result is an important and timely look at the tremendous forces of youth culture, globalization, and mass media as they interact in the vibrancy of a rapidly changing India.

Codes Of Fair Competition

Codes of Fair Competition PDF
Author:
Publisher:
ISBN:
Size: 80.69 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
View: 6380

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Book Description:

Advertising And Integrated Brand Promotion

Advertising and Integrated Brand Promotion PDF
Author: Thomas O'Guinn
Publisher: Cengage Learning
ISBN: 1305177215
Size: 35.13 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 432
View: 2792

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Book Description: Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Of High Technology Products And Innovations

Marketing of High technology Products and Innovations PDF
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Size: 20.77 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 538
View: 5752

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Book Description: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Reprint Series

Reprint Series PDF
Author:
Publisher:
ISBN:
Size: 78.42 MB
Format: PDF, Docs
Category : Farm produce
Languages : en
Pages :
View: 6129

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Book Description:

A Short Course In International Intellectual Property Rights

A Short Course in International Intellectual Property Rights PDF
Author: Karla C. Shippey
Publisher: World Trade Press
ISBN: 9781885073563
Size: 18.83 MB
Format: PDF, Mobi
Category : Law
Languages : en
Pages : 184
View: 439

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Book Description: Annotation Without claiming to be comprehensive, international attorney Shippey shares basic concepts and procedures for protecting the rights of a creator to a monopoly over the creation in the context of international commerce. She includes many sample forms, but no index. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Cim Coursebook Introductory Certificate In Marketing

CIM Coursebook Introductory Certificate in Marketing PDF
Author: Neil Botten
Publisher: Routledge
ISBN: 1136442804
Size: 62.34 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 240
View: 2833

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Book Description: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk