Branded And On Display

Branded and on Display PDF
Author: Daniel Thomas Cook
Publisher: H. M. Gousha Maps & Atlases
ISBN:
Size: 14.54 MB
Format: PDF, ePub, Mobi
Category : Art
Languages : en
Pages : 112
View: 1912

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Book Description: Examines the work of artists who explore specific strategies of branding and presentation in their response to this pervasively commoditized environment; representing a range of media--sculpture, video, installation, sound, painting, and photography--the work is compelling and provocative, nudging us to "re-view" our culture with an appraising eye.

Multi Screen Behavior Implications On Media Usage And Advertising Effectiveness

Multi Screen Behavior  Implications on Media Usage and Advertising Effectiveness PDF
Author: Dr. Lena Hoeck
Publisher: BoD – Books on Demand
ISBN: 3750472238
Size: 79.70 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 188
View: 4972

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Book Description: The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the media industry. More specifically, we analyze the effect of multi-screen behavior on media usage behavior and on the effectiveness of advertising placed in different media. We conduct empirical analyses to show how consumers' interaction with different screen-based devices influences substantive consumer behavior. The results of this dissertation contribute to previous research by (1) leading to a better understanding of the behavioral outcomes of multi-screen behavior, (2) providing knowledge about the mediation and moderation effects of multi-screen behavior on media usage and advertising effectiveness, and (3) applying novel research methodologies that contribute to the understanding of multi-screen behavior at the individual-level and in a more natural research setting.

Jo L Desgrippes And Marc Gob On The Emotional Brand Experience

Jo  l Desgrippes and Marc Gob   on the Emotional Brand Experience PDF
Author: Anne Hellman, Marc Gobé, Joël Desgrippes
Publisher:
ISBN: 9781616735975
Size: 24.57 MB
Format: PDF, ePub, Docs
Category : Branding (Marketing)
Languages : en
Pages : 208
View: 5281

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Book Description:

Regulations No 9 Relating To The Taxes On Oleomargarine Adulterated Butter And Process Or Renovated Butter Under The Acts Of August 2 1886 24 Stat 209 May 9 1902 32 Stat 193 August 10 1912 37 Stat 273 October 1 1918 40 Stat 1008 July 10 1930 46 Stat 1022 March 4 1931 46 Stat 1549 And February 24 1933 47 Stat 902 Revised April 1936

Regulations No  9 Relating to the Taxes on Oleomargarine  Adulterated Butter and Process Or Renovated Butter Under the Acts of August 2  1886  24 Stat   209   May 9  1902  32 Stat   193   August 10  1912  37 Stat   273   October 1  1918  40 Stat   1008   July 10  1930  46 Stat    1022   March 4  1931  46 Stat   1549  and February 24  1933  47 STat   902  Revised April 1936 PDF
Author: United States. Office of Internal Revenue
Publisher:
ISBN:
Size: 77.35 MB
Format: PDF, ePub, Mobi
Category : Butter
Languages : en
Pages : 107
View: 1993

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Book Description:

Pro Sharepoint 2013 Branding And Responsive Web Development

Pro SharePoint 2013 Branding and Responsive Web Development PDF
Author: Oscar Medina
Publisher: Apress
ISBN: 1430250283
Size: 26.66 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages : 541
View: 2122

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Book Description: Pro SharePoint 2013 Branding and Responsive Web Development is the definitive reference on the technologies, tools, and techniques needed for building responsive websites and applications with SharePoint 2013. The book focuses on solutions that provide the best browser experience for the myriad of devices, browsers, and screen orientations and resolutions. Web technology has changed considerably in the past few years. Microsoft has embraced the new generation of open standards represented by HTML5 and JavaScript, and these changes are represented in a fundamental shift in how SharePoint 2013 supports web content management and publishing. Authors Eric Overfield, Oscar Medina, Kanwal Khipple, and Rita Zhang join forces to dive into the new features and capabilities provided by SharePoint 2013 and combine them with the latest techniques in responsive web design and development to demonstrate how to build modern and progressive websites and applications. Pro SharePoint 2013 Branding and Responsive Web Development covers the following technologies: SharePoint 2013 Server Edition Office 365 SharePoint Online Expression Blend 2013 Napa Tools for Office and SharePoint Development Visual Studio 2012 HTML5 and CSS3 JavaScript, JQuery, JQuery UI, Modernizr, and the Bootstrap Framework SharePoint 2013 Client Object Model What you’ll learnThrough the context of building a complete website on SharePoint 2013 from start to finish, readers will learn how to combine SharePoint 2013 web content management features and capabilities with modern web design and development skills. The key topics to be covered include: Design Manager – this new feature allows web designers and developers to build SharePoint branding templates using standard HTML and CSS and convert the templates to SharePoint master pages. This opens up branding to a wider audience of designers who struggled with having to understand the complexity of SharePoint and ASP.NET master pages. Client Object Model – this feature is based on web service technologies for interacting with server-side data from client-side. This feature has been extended significantly to support the new SharePoint application model, which heavily emphasizes client-side development. This book will provide full coverage of utilizing these updated web service technologies and how they can be used to build interactive websites. Device Channels – similar to the capabilities provided by HTML5 media queries, the new channels capability allows SharePoint to detect client devices and browsers to load the appropriate master page to provide a unique browser experience. Variations and Translation Services – SharePoint 2013 continues to improve features and capabilities for building multi-lingual sites including new support for integration with professional translation service providers, or automated translation web services. Term Set Navigation and SEO Improvements – SharePoint 2013 now provides native support for Search Engine Optimization requirements such as page meta fields, as well as a completely new approach to site navigation and human friendly URLs through the use of Managed Metadata navigation. Who this book is for Pro SharePoint 2013 Branding and Responsive Web Development is designed for web designers and developers who have existing knowledge of basic website design and development, including HTML, CSS, and JavaScript. This book builds upon that foundational knowledge to walk the reader through a complete project lifecycle for building a responsive website on SharePoint 2013. Table of Contents What’s New in SharePoint 2013 Web Content Management Responsive Web Design and Development with HTML5 Gather Requirements and Wire frame for the Site Building a SharePoint HTML Master Page Using Device Channels to customize ClientUX Design Site Structure and Navigation with Managed Metadata Publish Cross-Site Content with Catalogs Design and Develop Page Layouts and Content Types Integrate Search-Driven Content Build Rich Interactive Forms Upload Documents and Files Integrate Location-Based Features Integrating Feeds and Social Media Supporting Multilingual Sites Appendix A: Setting up your Design and Development Environment

Tourism And The Branded City

Tourism and the Branded City PDF
Author: Stephanie Donald
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754648291
Size: 36.89 MB
Format: PDF, ePub, Mobi
Category : Science
Languages : en
Pages : 216
View: 571

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Book Description: Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

Marketing Of High Technology Products And Innovations

Marketing of High technology Products and Innovations PDF
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Size: 20.93 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 538
View: 7084

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Book Description: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Business Intelligence And Modelling

Business Intelligence and Modelling PDF
Author: Damianos P. Sakas
Publisher: Springer Nature
ISBN: 3030570657
Size: 64.45 MB
Format: PDF, Docs
Category :
Languages : en
Pages :
View: 2849

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Book Description:

Krispy Kreme

Krispy Kreme PDF
Author:
Publisher:
ISBN: 9780072940176
Size: 68.67 MB
Format: PDF, Mobi
Category : Accounting
Languages : en
Pages : 76
View: 687

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Book Description:

Digital Advertising

Digital Advertising PDF
Author: Shelly Rodgers
Publisher: Routledge
ISBN: 1317225457
Size: 74.11 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 466
View: 2414

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Book Description: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.