A Dynamic Capability Approach To Global Account Management

A Dynamic Capability Approach to Global Account Management PDF
Author: Linda Hui Shi
Publisher:
ISBN:
Size: 27.88 MB
Format: PDF, ePub
Category : Accounts
Languages : en
Pages : 272
View: 2514

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Book Description:

International Marketing In Fast Changing Environment

International Marketing in Fast Changing Environment PDF
Author: Bryan Jean
Publisher: Emerald Group Publishing
ISBN: 1781908974
Size: 67.92 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 350
View: 2346

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Book Description: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

Dissertation Abstracts International

Dissertation Abstracts International PDF
Author:
Publisher:
ISBN:
Size: 49.79 MB
Format: PDF, ePub, Docs
Category : Dissertations, Academic
Languages : en
Pages :
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Book Description:

The Oxford Handbook Of International Business Strategy

The Oxford Handbook of International Business Strategy PDF
Author: Kamel Mellahi
Publisher: Oxford University Press
ISBN: 0192638858
Size: 54.64 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 528
View: 5614

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Book Description: The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the progress made in international business strategy theory and practice in the last few decades. Written by an international team of leading experts, it captures the differences in motivations and decision-making processes between smaller and larger firms, private, family, and state owned firms, and emerging or developed market multinationals. It elaborates on the links between international strategy and the social responsibilities of the firm in its various host market contexts, including the deployment of effective and ethical human resource practices in international markets. Most importantly, it lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners.

Handbook Of Strategic Account Management

Handbook of Strategic Account Management PDF
Author: Diana Woodburn
Publisher: John Wiley & Sons
ISBN: 1118509072
Size: 43.84 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 648
View: 5567

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Book Description: A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic Account Management identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration. Each paper includes an overall referenced summary of the tenets of SAM relevant to the area it reports, and together with the combined list of references, it creates an indispensable resource for academic readers, students, and researchers. Handbook of Strategic Account Management is written by over 40 knowledgeable experts with substantial experience of SAM from teaching, researching, writing and advising companies on why and how it works, spread widely across Europe and the US. It represents the balanced, researched body of knowledge in SAM and will be an invaluable resource to anyone exploring the approach, whether for a student thesis, for original research or for answers on how to approach SAM as a company initiative. "Today’s strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM’s still evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." Bernard Quancard,President & CEO of SAMA (US-based Strategic Account Management Association with over 3,000 members worldwide) Yana Atanasova Bjorn Ivens Toni Mikkola Ivan Snehota Audrey Bink Ove Jensen Stefanos Mouzas Kaj Storbacka Per-Olof Brehmer Robert Krapfel Peter Naud頠 Olavi Uusitalo Noel Capon Antonella La Rocca Jukka Ojasalo Tom Vanderbiesen Simon Croom Sylvie Lacoste Ca

Index To Theses With Abstracts Accepted For Higher Degrees By The Universities Of Great Britain And Ireland And The Council For National Academic Awards

Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards PDF
Author:
Publisher:
ISBN:
Size: 48.73 MB
Format: PDF, ePub
Category : Dissertations, Academic
Languages : en
Pages :
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Book Description:

                   PDF
Author:
Publisher:
ISBN:
Size: 45.58 MB
Format: PDF, Kindle
Category : Business enterprises
Languages : zh-CN
Pages :
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Book Description:

Business Model Generation

Business Model Generation PDF
Author: Alexander Osterwalder
Publisher: Campus Verlag
ISBN: 359339474X
Size: 45.10 MB
Format: PDF
Category : Business & Economics
Languages : de
Pages : 285
View: 5874

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Book Description: Am Anfang war die Idee und sie befand sich im Kopf eines Schweizers: Alexander Osterwalder entwickelt ein Modell zur Geschäftsmodellinnovation. Ebenso sperrig wie der Begriff waren bisherige Publikationen zum Thema. Doch die Idee in Osterwalders Kopf ist eine revolutionäre und pflügt das Feld der Geschäftsmodellinnovation vollkommen um: Was, wenn man sein Geschäftskonzept einfach visualisieren könnte? Skizzieren, kleben, malen - ganz wie ein Künstler! Zusammen mit 470 hellen Köpfen aus aller Welt feilt Osterwalder weiter an seiner Idee, bis sie schließlich als Business Model Canvas das Licht der Welt erblickt. Heute bringt sie sogar Unternehmen wie Deloitte, Capgemini und 3M bei, wie man eherne Regeln bricht, wenn man im Wettbewerb neue Maßstäbe setzen will.

The Oxford Handbook Of Dynamic Capabilities

The Oxford Handbook of Dynamic Capabilities PDF
Author: David J. Teece
Publisher:
ISBN: 9780199678914
Size: 62.46 MB
Format: PDF, ePub, Mobi
Category : Management
Languages : en
Pages :
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Book Description: In order to make quality strategic decisions, managers need a deep understanding of industry dynamics and enterprise capabilities. In this book, we present a conceptual framework that will help executives lead their organizations in highly competitive global markets. For some, it will change frames of reference and accepted priorities in terms of what's important for the enterprise to build, own, and manage. Management theory is young and fragmented, and generally not much of a guide for executives, except around certain narrow issues. The framework presented in this volume can be helpful with the big-picture issues. To be useful, a theoretical framework must be flexible enough to provide guidance in a variety of situations. However, the theory must not be so general that it fails to speak to practical management problems. Another useful attribute is parsimony, so that an overwhelming number of variables don't render analysis an impossible task. This book includes a number of essays about the Dynamic Capabilities Framework (Teece et al., 1990, 1997; Teece, 2007), which increasingly provides an intellectual infrastructure for both theoretical and applied analyses of strategic management and other issues facing business decision makers. Since 2006, articles concerning dynamic capabilities have been published in business and management journals at a rate of more than 100 per year (Di Stefano et al., 2010). And an increasing number of these articles contain new empirical research validating the Dynamic Capabilities approach to competitive advantage. A broad panoply of scholars and executives are contributing to the further development of this framework. This book summarizes and integrates many of these contributions, and this introduction will introduce some of the major themes of the chapters that follow.

California Management Review

California Management Review PDF
Author:
Publisher:
ISBN:
Size: 19.86 MB
Format: PDF, Docs
Category : Industrial management
Languages : en
Pages :
View: 632

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Book Description: